Samsung nears wide-ranging deal with Perplexity for AI features
Samsung is nearing a major deal to invest in and integrate Perplexity AI’s search technology across its devices, including the Galaxy S26 and Bixby assistant. The partnership may reduce Samsung’s reliance on Google and marks Perplexity’s largest mobile collaboration to date. Samsung Electronics is close to signing a comprehensive agreement to invest in Perplexity AI and integrate the artificial intelligence startup’s search technology at the forefront of the South Korean company’s products. According to people with knowledge of the situation, the two businesses are negotiating to integrate Perplexity’s search capabilities into the Samsung web browser and preload the startup’s software and assistant on future Samsung devices. According to insiders who asked not to be named because the discussions are confidential, the companies have also talked about integrating Perplexity’s technology into Samsung’s Bixby virtual assistant. According to the sources, Samsung intends to make the Perplexity integrations public as early as this year to make the service the default assistant choice for the Galaxy S26 phone line, which is scheduled to go on sale in the first half of 2026. The precise specifics, however, are still subject to change as they have not been finalised. According to the sources, the IT behemoth is also anticipated to be among the largest backers of Perplexity’s upcoming investment round. At a $14 billion valuation, the business is in advanced talks to raise $500 million. The extensive partnership might help Samsung lessen its reliance on Google, a division of Alphabet Inc., and open the door for it to collaborate with a variety of AI developers, much like Apple Inc. does with its products and services. The agreement, which comes after a recent integration agreement with Motorola, would be Perplexity’s largest mobile cooperation to date. Perplexity and Samsung representatives choose not to comment. Earlier this year, in April, the two businesses began talking about a cooperation. According to the persons, the two parties met in South Korea in recent weeks and are now nearing a deal. According to the sources, Samsung and Perplexity have also talked about developing an AI-powered operating system and an AI agent app that can access features from Perplexity and other AI helpers. Apple has expressed interest in collaborating with Perplexity as well. Perplexity has been proposed by the iPhone manufacturer as a Google Search substitute and as a replacement for ChatGPT integration in the Siri voice assistant. During recent testimony at a Google antitrust lawsuit, Apple’s senior vice president of services, Eddy Cue, stated, “We’ve started some discussions with them about what they’re doing because we’ve been pretty impressed with what Perplexity has done.” How Perplexity’s relationship with Samsung, one of Apple’s most ardent competitors, might impact that is unknown.