Achive.php June 5, 2025 - The Cyber Shark
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Archives for June 5, 2025

Cybersecurity upgrade for cooperative banks planned

Cybersecurity upgrade for cooperative banks planned

The Yogi government will upgrade cybersecurity in 50 cooperative banks across Uttar Pradesh with support from TCS, Wipro, and NABARD. A ₹10 crore budget will back cloud integration, cyber safety training, and public awareness to boost banking security and trust. Lucknow: The Yogi government plans to outfit 50 district cooperative banks and Uttar Pradesh Cooperative Bank Limited with cutting-edge cybersecurity equipment as a significant step toward modernising and safeguarding the state’s cooperative banking network. These banks will be onboarded onto a cloud platform based on the core banking system (CBS) as part of this project, guaranteeing the total security and transparency of all consumer transactions. Prominent IT companies like TCS and Wipro will assist in putting this ambitious project into action. By providing cutting-edge solutions for data security, server administration, and cyberattack prevention, these businesses will contribute to the strengthening of the cooperative banking system. Additionally, NABARD will support the initiative by offering financial assistance, technical help, training, and monitoring. The goal is to increase the security, resilience, and consumer trust of all cooperative banks. The Yogi government is starting a public awareness campaign about cyber safety in addition to putting in place a strong technological defence. Customers of banks will receive education on how to guard against cyber fraud, where to report incidents, and safe practices. Digital media, gram panchayats, and bank offices will all be used for awareness campaigns. For the fiscal year 2025–2026, the state government has allocated Rs. 10 crore in special budgetary funds to guarantee the successful execution of this plan. Establishing technical infrastructure, improving server security, holding training sessions, increasing cyber awareness, and integrating services with the cloud platform are all planned uses for this grant. This project will strengthen district cooperative banks’ financial stability in addition to enhancing cybersecurity. It is anticipated that increased public trust in the cooperative banking industry will result from improved technology infrastructure and more transparent services, which will raise deposits and credit disbursements.

Facebook and Instagram owner Meta to enable AI ad creation by the end of next year

Facebook and Instagram owner Meta to enable AI ad creation by the end of next year

Meta plans to roll out full AI-powered ad creation tools by the end of 2025, allowing businesses to generate complete ads using just product images and budgets. The move could disrupt traditional ad agencies while empowering small businesses with limited resources. In a move that shocked the conventional marketing sector, the owner of Facebook and Instagram has agreed to assist advertisers in completely developing and targeting campaigns with artificial intelligence capabilities by the end of next year. The advertising and media companies that manage client campaigns and budgets face competition from Mark Zuckerberg’s Meta, which also owns WhatsApp, which seeks to directly target clients’ marketing spending. Brands using Meta’s advertising platform will be able to make ads using a product image and a budgeted marketing spend, thanks to the AI techniques that are currently being developed, as first reported by the Wall Street Journal. Some AI technologies are currently available on Meta’s platform, enabling advertisers to modify current ads before they show up on Facebook and Instagram. The new technologies, however, have the potential to disintermediate the conventional functions of agencies in creating, planning, and purchasing advertising. They may also make it possible for a large number of advertisers with modest budgets who are unable to pay marketing services firms. Following a client’s budget, the AI tools would produce the full advertisement, including the text, images, and video, and target users with it. An advertisement for a vacation firm, for instance, might be customised to provide bargains that are directly connected to users’ likely destinations of interest by using targeting techniques like geolocation. As word broke on Monday about Meta’s planned AI rollout, which may greatly increase the $160 billion (£118 billion) the firm already makes from advertising each year, investors swiftly sold up some of the biggest marketing services in the world. WPP’s stock fell 3% in early trading, while Publicis Groupe and Havas, both French companies, had declines of 3.9% and 3%, respectively. The creation of new tools has been described as “a redefinition of the category of advertising” by Zuckerberg, who is primarily focused on advancing AI-powered advertising. With plans to invest between $64 billion and $72 billion in capital expenditures, including the cost of establishing AI infrastructure, Meta revised its spending projection for the upcoming year in April 2025. Initially, the business stated that it anticipated spending up to $65 billion in 2025. According to Meta, increasing its AI capabilities for companies is not an attempt to displace established agencies. In a recent LinkedIn post, Alex Schultz, Meta’s chief marketing officer and vice-president of analytics, stated, “We believe in the future of agencies.” We think AI will free up valuable time and resources for advertising and agencies to concentrate on what matters—creativity. Although we believe that marketing will eventually become more automated, agencies will continue to play a crucial role because of their capacity to plan, carry out, and evaluate across channels. Schultz did, however, add that AI tools would help “level the playing field” for small and medium-sized enterprises that lack the resources or time to hire agencies. “Our platform is essential to the growth of millions of small businesses,” he stated. “AI can help level the playing field for these businesses that can’t work with an agency or don’t have time in their hectic days to think about their creative or targeting.”

Taarak Mehta Ka Ooltah Chashmah most recent episode: Gokuldham society’s drama meets knowledge of cybercrime

Taarak Mehta Ka Ooltah Chashmah's most recent episode: Gokuldham society's drama meets knowledge of cybercrime

In the latest episode of Taarak Mehta Ka Ooltah Chashmah, Mehta Sahab decides to sell his house to repay the Gokuldham residents after a cyber scam gone wrong. Created with I4C, the episode highlights emotional accountability and cybercrime awareness. Tonight’s episode of Asit Kumar Modi’s well-known sitcom, Taarak Mehta Ka Ooltah Chashma, which was produced in collaboration with the Indian Cyber Crime Coordination Centre (I4C) under the Ministry of Home Affairs, promises a great deal of drama and emotional depth as the residents of Gokuldham Society deal with a moral dilemma. As the repercussions of his poor decision-making continue to weigh heavily on him, Mehta Sahab is seen grappling with a tremendous sense of guilt for leading his fellow neighbours into a disastrous financial decision. In an attempt to restore his reputation and earn back the faith of those who lost their hard-earned money, he makes the life-altering decision to sell his own home to pay them back. Mehta Sahab, unable to handle the embarrassment and emotional strain, resolves to make sure that not a single penny is left unpaid, “even if it means sacrificing his comfort and stability.” Although he acts with integrity, the residents have conflicting feelings about it. While some praise his audacious action and his sense of responsibility, others are concerned that taking such a drastic measure could backfire. Viewers are left wondering after watching the episode: Was this a decision influenced by emotion, or is this the correct course for redemption? Watch SAB TV tonight at 8:30 PM as the emotional storm plays out. Previously on the Show Gokuldham was depicted in the most recent episode as being extremely tense. Anger and anguish swept through the town, shattering its togetherness. Mehta Sahab, who had promised a “paison ki baarish” that developed into a financial nightmare, was despised by the locals, from Iyer to Sunita the sabziwali. Their finances were gone, their aspirations were dashed, and the pain of betrayal was unbearable. Mehta Sahab, already distraught at losing his job, was emotionally cornered and made a heart-breaking vow to make things right: “Promising to repay every single rupee they have lost.” But is it a losing struggle for him?