Airtel Shields 23 Lakh Users in J&K from Cyber Fraud in 47 Days
Jammu, July 1: In just 47 days, Bharti Airtel has successfully protected over 2.3 million users in Jammu and Kashmir from online fraud, thanks to its newly launched AI-powered fraud detection system, rolled out nationwide. The system is automatically enabled for all Airtel mobile and broadband users and works silently in the background. It analyses over one billion URLs every day and blocks malicious websites in under 100 milliseconds, offering users real-time protection against phishing, fake banking alerts, and scam messages across SMS, WhatsApp, Telegram, Facebook, Instagram, and browsers. According to Airtel, it has blocked 2,01,146 malicious links and shielded over 11.7 crore users across India, with 23 lakh users in Jammu & Kashmir alone. The initiative is completely free and sends alerts in local languages such as Urdu and Hindi, making it effective even in regions with low digital literacy. “We are proud to bring our AI-powered fraud detection solution to J&K. This free, real-time protection empowers our users to enjoy the digital world with peace of mind,” said Dibyendu Aich, COO – J&K, Bharti Airtel. With Jammu & Kashmir now one of the most digitally connected regions, cyber fraud attempts have surged in both cities like Jammu and Srinagar, and smaller towns like Baramulla and Samba. Fraudsters often use fake delivery messages, phishing links, and bogus banking alerts to steal user data and money. In a move to strengthen cybersecurity collaboration, Aich also met Sunil Gupta, Inspector General of Police, Crime Branch (J&K), to explore joint efforts in tackling digital fraud. Conclusion & Cyber Safety Tips As digital adoption grows in J&K, tools like Airtel’s AI shield are crucial for safeguarding users from evolving cyber threats. Stay Safe Online: Don’t click on unknown links or fake SMS messages. Enable 2FA (two-factor authentication) for all important apps and banking services. Report suspicious activity at www.cybercrime.gov.in. Use spam filters and keep your device software updated regularly.