Shoplifters are apprehended by this AI technology before they even steal anything
A Paris-based start-up, Veesion, has created an AI surveillance system that can detect suspicious gestures before shoplifting occurs. Launched in 2018, the tech is now used in over 5,000 stores across Europe, the US, and Canada, helping retailers prevent theft before it happens. Without keeping personal information or utilising biometrics, Veesion’s gesture-recognition AI examines body movement to identify questionable behaviour. The solution delivers personnel real-time notifications through a mobile app and connects with current CCTV setups. “The algorithm is indifferent to people’s appearance. As stated by Benoit Koenig, a co-founder of Veesion, “It only cares about how your body parts move over time.” It detects actions like concealing items or irregular handling of products, and immediately alerts the security team with video evidence. Within three months, a shop in the United States reduced losses in the health and beauty department by fifty per cent. The startup recently raised ₹373 crore ($43 million) in Series B funding to expand globally. The tech also helps detect employee theft, which accounts for similar losses as customer shoplifting. “It acts as a deterrent. Staff know AI is watching,” Koenig added. Advice: Veesion’s AI shows how gesture-based surveillance could revolutionise theft prevention in physical stores, without invading privacy. Security Insights for Retailers: Upgrade to AI-enhanced CCTV systems Train staff to respond to real-time alerts Use non-biometric solutions to respect privacy laws Regularly audit security footage for internal theft