Joint Airtel-Jio-Vi initiative: Will the telecom behemoths unite to combat fraud and cybercrime
Joint Airtel-Jio-Vi initiative: Airtel has proposed a joint initiative with Jio and Vodafone Idea to combat rising telecom-related cybercrimes and frauds, citing over 1.7 million complaints in early 2024. The plan calls for real-time fraud intelligence sharing and cross-network coordination to strengthen user safety. Reliance Jio, Bharti Airtel, and Vodafone Idea (VI), India’s three main private telecom companies, may unite in an uncommon attempt to fight telecom fraud, scams, and cybercrime. The second-largest telecom provider in India by market share, Airtel, claims that it just sent a call to action to Jio and Vodafone, urging them to band together to combat these nefarious frauds and scams. The telecom giant claims that in the first three quarters of 2024, India received over 1.7 million complaints about cybercrime, which led to losses of ₹11,000 crore. India has recently witnessed a notable increase in cybercrime, ranging from identity theft to phishing links, “digital arrest” frauds, and fraudulent loan offers and payment forms. Customers received the following message from Airtel last week: “Airtel is now The Safe Network.” To keep you safe, our fraud detection tool prevents bogus URLs from opening. Additionally, for the past month, Airtel has begun adding “scam” cautions before suspected texts for a large number of consumers. However, the operator led by Sunil Mittal aims to do more. “…it became clear that more coordinated industry action was required, given the recent alarming rise in phishing attempts and malicious URL-based scams targeting unsuspecting individuals.” In letters to Telecom Secretary Neeraj Mittal and TRAI Chairman Anil Kumar Lahotia, it stated that these sophisticated fraud schemes frequently take advantage of the lack of cooperation between service providers. “Through real-time fraud intelligence sharing and cross-network coordination, this initiative would bring all TSPs together to collaboratively detect, prevent, and mitigate telecom fraud and scams across our networks,” Airtel continued. The challenge for Jio, Vodafone, and the other two companies involved in this program is to prevent unsolicited commercial communications (UCC), which are the source of the majority of scams, without interfering with the enterprise services that are properly provided by the telecom networks. This might include establishing a centralised platform for data sharing, which raises additional privacy concerns. However, that is a matter for another time. Currently, it is up to Ambani-led Jio and Vodafone Idea to agree to Airtel’s proposal for a collaborative task force to combat cybercrime based on telecoms.