Maharashtra Cyber Cell Cracks Down on Ticket Black Marketing Amid Coldplay Concert Scandal
Maharashtra Cyber Cell directs BookMyShow and Zomato to enforce buyer-specific tickets and ID verification at event venues to curb black marketing. The Maharashtra Cyber Cell, led by Cyber Cell Chief Mr Yashasvi Yadav, is taking significant action against ticket black marketing. The crackdown involves major ticketing platforms like BookMyShow and Zomato. The Cyber Cell has instructed BookMyShow and Zomato to implement a system where tickets for demanding events, such as Coldplay’s concert, must be issued with the buyer’s name printed on them. Event-goers will be required to present a government-issued ID (such as Aadhaar Card, PAN Card, or Driving License) to gain entry, and the name on the ticket must match the ID. This move comes in the wake of the Coldplay concert ticket black marketing case and is being enforced immediately. A white paper on the issue, containing insights and a petition for future actions, will be released soon. The new measures will be applied to ticket sales for major concerts and large-scale events across Maharashtra, with specific regulations for platforms like BookMyShow and Zomato. The ID verification system will be enforced at event venues across the state. The action comes as a response to the growing issue of individuals purchasing event tickets in bulk and reselling them at inflated prices through social media and other platforms. Cyber Cell Chief Yashasvi Yadav stated that the initiative aims to prevent this black marketing and ensure that tickets are sold at fair prices to genuine buyers. BookMyShow and Zomato have been instructed to unify a system where tickets for major events will be linked to the buyer’s name. At the event venue, attendees will need to show their valid government-issued ID, which must match the name on the ticket to gain entry. Also, a paper is being prepared to outline probable legal frameworks and technical resolutions to further combat ticket black marketing in the future. These actions are expected to reduce ticket resale at inflated prices, ensuring a more transparent and fair experience for event-goers.