“Reddit Answers” in India, an AI-powered tool that offers users curated summaries, topic suggestions, and conversational responses. The platform aims to boost engagement by integrating AI into search and plans further expansion in India with a local office in Bengaluru.

On April 24, 2025, Reddit Answers, a new AI service, was introduced in India. In addition to offering users curated summaries of pertinent comments and previous postings, the tool assists users in asking inquiries. Only a few users had access to the capability, which has been in testing since December 2024.

The company’s homepage now features a new button that leads to the AI-powered search tool, which is now more widely accessible. Similar to how users might engage with Chatgpt, Perplexity, or other AI chatbots, clicking this button directs them to a page where they can pose inquiries to the AI.

How Reddit Answers work

Instead of directing users to Google to look for posts, the function aims to keep them on the platform. Reddit is setting Reddit Answers apart from other AI-based chatbots in this way. For instance, Reddit Answers’ conversational tool will provide a summary of the most recent Bollywood news in bullet points if a user queries the platform, “What is the latest Bollywood gossip?” Additionally, it will suggest related topics and subreddits on the same subject.

Google’s AI Overview, which now shows up at the top of some Google search results, is quite similar to the structure of Reddit Answers.

The social media site has been attempting to challenge conventional search engines by further integrating artificial intelligence into its search feature.

Another instance would be if a person inquired, “I’m going to Kolkata.” Which locations offer the greatest authentic Bengali thali? The AI-powered feature highlights must-try dishes, summarises suggested locations, and gives links to original publications.

Reddit Answers outperforms Google when it comes to complex topics with different points of view. One of the primary distinctions between the two search engines is this. For instance, when questioned, “What are the advantages and disadvantages of residing in Gurugram?” Reddit Answers presents viewpoints from both sides, highlighting five advantages and five disadvantages. Links to one or two pertinent Reddit posts on the subject are included with each point.

Reddit and Google announced a partnership last month, aiming to use the Gemini tool to help users find answers quickly and enhance search relevance. Reddit has over 100,000 online communities and 400 million weekly active users. Reddit went public earlier last year.

During an October earnings call, Reddit CEO Steve Huffman referred to search as “a key part of the strategy” for the firm, pointing out that an increasing percentage of users were relying on Google to find material on Reddit.

By boosting platform traffic in recent months, Google has helped Reddit’s spectacular growth by attracting a significant number of new members. Since its inception in 2005, Reddit has offered its members free access to the network; however, it now intends to impose a paywall on certain material.

Reddit is now looking to India for growth, even though the US is still one of its biggest markets. According to reports earlier this year, Reddit was considering hiring a local staff and opening an office in Bengaluru in order to reach a new audience of users.